Appealing to tweeners

With the popularity of the Jonas Brothers and Miley Cyrus, the Walt Disney company has targeted its most lucrative audience — tweeners.
The real target? The pocketbooks of their parents.
Some parents will buy concert tickets, CDs, T-shirts (for their kids and their kids’ Build-a-Bears), board games, videos and plastic cups and utensils in one day to satisfy their children’s “need” of Miley and the Jonas Brothers.
And it doesn’t stop with these two musical acts. Take “Highs School Musical,” for instance. Soundtrack CDs, DVDs, an ice show and a musical are just the tip of the iceberg. We’ve seen pajamas, paper cups, board games, video games, DVD games and even calendars.
What happens, however, is the parents spend so much money buying these “hot” items for their children that they have to pass on certain things, or go into debt to make ends meet.
So what do you think about tweener merchandising?