I remember when I was a teen and purchased a concert ticket and couldn’t wait for the show to roll into town a few weeks later.
British-Irish boy band One Direction is taking the waiting game to a whole new level.
Tickets go on sale Saturday for One Direction’s Maverik Center show in July of 2013. No, that’s not a typo. Tickets go on sale Saturday, April 21, for a show that doesn’t happen for 15 months.
Maybe it’s marketing strategy gold – sell tickets while the group is surface-of-the-sun hot (they recently sold out Madison Square Garden in 10 minutes).
On the other hand, I wonder how many teens will lose their tickets between now and next year or how many will simply move on to another band? Maybe they’ll switch allegiance to the The Wanted.
So I present the question: What is an acceptable amount of time between when tickets go on sale and the actual concert date?